WordPress
Best for content-led businesses that want to blog, manage pages themselves and scale up over time.
CUSTOM WEBSITE DESIGN
Custom Website Design, Built Around Your Business — Not a Template
A website designed from scratch for your brand, your customers and your goals — mobile-first, fast-loading, and structured to turn visitors into enquiries. No drag-and-drop themes, no page-builder quizzes.
WHY CUSTOM
Why a custom-designed website beats a template
Template builders are fine for a very basic, low-budget site — but they come with real limits. You're working inside someone else's layout, sharing design patterns with thousands of other businesses using the same theme, and often paying add-on fees every time you want a section, page or feature the template wasn't built for.
Custom website design means your site is planned around your actual business: the pages you need, the way your customers make a decision, and the platform that genuinely fits how you operate — not the other way around. It costs more than clicking "publish" on a free theme, but it's a one-off investment that looks and performs like it was built for you, because it was.
| Template / page builder | Custom website design |
|---|---|
| Shared layout, thousands of similar sites | Layout designed for your business |
| Pay extra for every "premium" section | Feature included from the start |
| Limited to the builder's own platform | WordPress, Shopify, Squarespace or code |
| Generic on-page SEO at best | SEO structure built around your keywords |
WHAT'S INCLUDED
Design that's built around your brand
Every custom website design project — from a 5-page starter to a 12-page premium build — includes the same standard of work.
✓
Custom design, not a template
Every layout is designed from scratch around your brand — no recycled themes or cookie-cutter builders.
✓
Mobile-first & responsive
Your site is designed to work beautifully on phones and tablets first, then scaled up for desktop.
✓
Fast-loading pages
Optimised images and clean code mean your site loads quickly, keeping visitors and search engines happy.
✓
Clear navigation, conversion-focused
Layouts are structured to guide visitors toward enquiring, booking or buying — not just looking nice.
✓
On-page SEO from day one
Page titles, headings, meta descriptions and image alt text set up around the keywords your customers actually search.
✓
Ready for content and launch
Your site is delivered fully built and ready to go live, with content in place and nothing left half-finished.
THE DESIGN PROCESS
How a custom design project runs
1
Discovery
A short call to understand your business, your customers, and what the site needs to achieve — then a fixed quote.
2
Design concept
I design a homepage layout around your brand and content for you to review — real design, not a stock template preview.
3
Revisions
You give feedback directly to me, and I refine the design until it's right — no relay through an account manager.
4
Build & launch
Once approved, I build every page, add your content, test it thoroughly, and launch it live.
PLATFORM OPTIONS
Custom design doesn't mean one platform
"Custom" describes the design and build — not a specific piece of software. I'll recommend whichever platform actually suits your business.
Shopify
Best for businesses selling physical or digital products online, with built-in payments and inventory.
Squarespace
Best for a simple, polished brochure site you want to manage yourself without ongoing developer support.
Fully custom code
Best when you need specific functionality no off-the-shelf platform handles well — full control, built from scratch.
PRICING
Simple, transparent pricing
BASIC
$1,500
5-page custom website + blog setup
ADVANCE
$2,000
Up to 8 pages, custom design + SEO setup
PREMIUM
$3,000
Up to 12 pages, advanced features & animation
See full pricing details → · Custom design vs templates, compared →
FAQ
Custom website design — common questions
A custom website is designed and coded specifically for your business — layout, colours, imagery and structure — rather than filled into a pre-built theme shared with other websites. It's built to match your brand and content, not the other way around.
Custom design usually costs more upfront than a free or cheap template, but avoids the ongoing add-on fees, limitations and generic look that come with template builders. Packages on this site start from $1,500 for a fully custom 5-page site.
Basic packages include 2 rounds of revisions, Advance includes 3 rounds plus 30 days of post-launch support, and Premium includes 60 days of post-launch support. See the full pricing breakdown.
Yes. Redesigns are quoted the same way as new builds — based on your number of pages and features — and I can usually migrate your existing content across during the rebuild.
Advance and Premium packages include help with initial blog posts, and I can advise on page structure and messaging. For full copywriting on every page, this can be scoped in as part of your fixed quote.
OTHER SERVICES